Oliver Shaw, CEO Fuel retail has become more complex than ever, as markets have gradually become more volatile, competitive, and dynamic. Furthermore, the evolution of technology over the years has changed the way we do business. It has also changed the way we expect to interact with companies. As consumers, all of us want to make the most of our time and money. We demand more value, and that's why successful retailers have sharpened their understanding of what customers want beyond fuel. These retailers recognize consumers' changing priorities and increasing sophistication in order to meet a broader set of consumer needs. Ultimately, retailers who can bring consumers to their site — not two or three times a week, but two or three times a day — will emerge as the eventual winners. The future of fuel retail points to convenience retail — diversifying to answer a broader range of consumer needs. But how can a fuel retailer make that transition most strategically and intelligently? This is where Kalibrate steps in using a combination of proprietary modelling, extensive global market and site data sets, and a profound understanding of fuel retailing to generate 7 Element (7E) scores for each retailer in a market. The market can be a single city, a whole country, or across continents. These 7E scores provide a standardized benchmark that allows comparison to competitors in the marketplace.
Successful retailers seek to understand and optimize a broader range of factors in the customer experience. Kalibrate's 7 Elements for Fuel and Convenience Retail Success offers a perspective that informs the company's clients about their strategy and technology solutions. "We already share a number of high-profile retail clients, and TAS’ site-selection and network planning capabilities significantly strengthen our existing retail planning proposition,” adds Oliver Shaw, the CEO at Kalibrate. By leveraging Kalibrate's global data, proprietary modelling techniques, and extensive experience, savvy retailers are maximizing their return from each retail location and increasing their overall success.
We already share a number of high-profile retail clients, and TAS’ site-selection and network planning capabilities significantly strengthen our existing retail planning proposition
These retailers are not only being benchmarked, but they are working with Kalibrate to define a specific roadmap to improve their business, measuring the improvement, and refocusing effort on the new business challenges. Similarly, Kalibrate's global experience and detailed understanding of specific markets allow the company to make particular recommendations that improve a client's 7E scores and quantify the financial benefit associated with that improvement.
Kalibrate's decision-making software empowers fuel and convenience retailers across the globe with the market intelligence, micro-local data, and precision pricing and planning tools they need to gain real competitive advantage. For over 25 years, Kalibrate has been the chosen decision-making partner of 300+ fuel and convenience retailers in over 70 countries. The firm is headquartered in Manchester UK, with local offices in the USA, Canada, India, China, Australia, and Japan. Case in point, Cumberland Farms — "a brand new 75-year-old company" — has aggressively evolved from its traditional fuel-focused roots to become the leading fuel and convenience retailer in the Northeast. Thanks to Kalibrate' s market-by-market 7E Assessment offered insights and recommendations, Cumberland Farms management found a consistent way to view all parts of the business, from merchandise to customer service, parking to pricing, and question the impact each part has on the others.
Effectively, Kalibrate has advised fuel and convenience retailers worldwide on how to be best-in-class operators in the fast-changing marketplace. For over two decades, Kalibrate has been providing strategic expertise and technology solutions in fuel pricing, retail network planning, location analysis, and global market intelligence. These solutions have been deployed in over 70 countries with hundreds of clients of all sizes, including oil companies, convenience stores, and supermarkets. This definition and quantification of a roadmap allow the client and Kalibrate to continuously improve performance – year on year – as the factors that drive success change over time. With global experience in all stages of market growth, it's no surprise that the most successful brands use Kalibrate.
